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Dynamic email marketing material showing different items to different subscribersPredictive recommendations recommending products before consumers searchAutomated campaigns activated by particular behavioral signalsReal-time spending plan allocation to the best-performing imaginative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up fast: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, surpassing normal campaign norms.
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